The Gutenberg Folly, as the name may suggest, is about getting silly with type.
Much like a Rube Goldberg contraption, the machine is mechanically extravagant while only performing the very minimal task of displaying a short customizable message.
The user can preload a message, letter by letter, into the loading dock. When cranking the handle, a whimsical assortment of gears all conspire together to display the message briefly before sending the letter blocks falling and tumbling until they reassemble in order along the catcher tray at the base of the machine – ready to be reloaded.
As the “Folly” suggests, the machine serves no particular purpose, it is a whimsical creation meant to entertain!
The Gutenberg Folly is made from a medley of MDF, Pine, Birch, Bass, Baltic Birch Plywood and Plexi-glass. The machine was inspired by a combination of things, including: My love for typography, Rube Goldberg machines, Tim Burton and growing up in my dad’s workshop.